![]() After the success of the first collaboration with Billie Eilish, where they achieved 29M video views and secured 550% of expected new product trials, it makes sense why they wanted to replicate the initial campaign’s success. ![]() The target audience of the campaign was young creators, from students to hobbyists and professionals. The campaign aimed to spark engagement and grow brand awareness of the Adobe Creative Cloud – a set of applications and services for video editing, graphic design, photography, and web development users can subscribe to. Adobe is a computer software company that offers a variety of apps, such as Photoshop, Illustrator, and Premiere Pro. In 2021, Adobe partnered with singer Billie Eilish to create a digital marketing campaign that’s all about creating. Adobe – Create What’s True To You Image Credit: Adobe As well as everything you need to know about the different campaigns, you can also see how you can replicate their successes in your own digital marketing efforts. To help you out, we’ve created a list of some of the best digital campaigns of the year. From Shoppable posts to AI-automation, there’s so much to keep up with for marketers. A lot happened in digital marketing in 2021.
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